Fenway's Monster seats now have ticket prices to match
By Scott Van Voorhis/Boston Herald
Friday, March 19, 2004

Fenway Park's coveted Green Monster seats took a giant stride upward in price yesterday, more than doubling to $110 for a front-row seat to Yankees matchups and other top games.

Sox fans will also have to shell out $70 to $90 for the back rows of the novelty seating section above the left field wall - the highest prices reserved for Opening Day, showdowns with the Bronx Bombers, and other high-demand games, Sox executives said yesterday. That's up from last year's blanket, $50-a-seat price.

The hike comes after Sox brass last year rolled out a 274-seat platform atop the legendary Fenway fixture. The seats were a huge hit - 280,000 fans sought to buy Monster tickets to last fall's Oakland A's playoff series alone.

A jump in price for the quickly coveted seats had long been expected; the only question was how high they would go. Tickets to a new, cafe-style seating section on the right-field roof were priced last week at up to $100 each.

Sox business chief Michael Dee yesterday defended the higher prices. The Sox could have sold out the front-row seats at $300 each, he said.

"Given the demand and the buzz in the marketplace for these tickets, we are probably underpricing,'' Dee said.